1. Wine labels are important sources of information for consumers as they tell the type and origin of the wine. They can be a document of its contents and nature, communicate philosophies of a winemaker, express an idea or a concept, suggest competency of its maker and also incompetency, honor the history of its genre and also betray that history. 2. Purchase Decision: The label is often the only resource a buyer has for evaluating the wine before purchasing it. Research reveals that about 62% of the time, consumers are considering multiple options leaving huge opportunities for labels to make an impact. 3. Brand Communication: The label is your opportunity to communicate the winery’s spirit and your passion for creating a unique product3. It can increase brand awareness by displaying your company’s name, logo, and other aspects of your brand in a visually appealing way.
